How to Price Your Pre-Rolls and Hash Holes for Profit

How to Price Your Pre-Rolls and Hash Holes for Profit

One of the most common questions among aspiring rollers is: How do I price my pre-rolls or hash holes? Pricing is both art and strategy. Here's how to build a pricing model that respects your labor, covers materials, and appeals to your target market.

Cost Breakdown: Know Your Margins

Start with accurate cost tracking:

  • Flower cost per gram

  • Hash/rosin cost per gram

  • Rolling materials (papers, filter tips, packaging)

  • Time spent rolling (assign an hourly wage)

  • Branded supplies (labels, stickers, jars)

Use this data to calculate your break-even cost per unit.

Add a Fair Profit Margin

Depending on your target market and exclusivity, markups can range from 50%–300% over cost. Hash holes, for example, may sell at a premium because of their labor-intensive nature and quality ingredients.

Market Research

Compare prices in:

  • Local dispensaries

  • Instagram rollers

  • Brands like Fidel’s, 710 Labs, and Kalya Extracts

Don’t underprice this devalues your work. Don’t overprice without offering packaging, quality, and branding to justify it.

Offer Tiered Options

  • Standard pre-rolls ($10–15 retail)

  • Hash holes ($40–80 retail)

  • Collector’s editions with art, custom filter tips, glass jars ($100+)

Pro Tip

Use Roll Runner custom filter tips and glass jars to instantly boost value and perceived quality.

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